Engaging customer experiences that work.

Branding

The Plumbing Factory

As a method to differentiate from competitors, a strong brand serves as a promise to your customers and a signature that conveys how your business should be perceived. At the foundation of that brand is your logo and color palette. Every customer touch-point should have those elements to maintain consistency and build trust. The work completed for The Plumbing Factory demonstrates how successful branding was carried out and has been fundamental to the growth of their business.

Print Advertising - Layout Design

Full-Page Ad Collection

Here's a variety of print advertisements, simple by design and demonstrating a clear hierarchy of visual elements. These ads were featured in Bloomberg Businessweek, Entrepreneur, Fast Company, HBR, Inc., Money, Wired and other publications.

Campaigns

GoToMeeting - Meeting Is Believing

A marketing campaign is a fantastic way to launch a new product or service. A carefully crafted narrative that unfolds across various touch-points serves to pique the interest of potential customers and keep existing customers engaged with your brand. It's important to maintain visual consistency through various types of media. A good slogan serves to tie all these pieces together. We've worked on various campaigns over the years that have had a lasting impact.

Print, digital and out-of-home assets were created for this GoToMeeting campaign

Online Display - Animated Banners

GoToMeeting - "Because" Campaign

We develop online display ads with a clear call-to-action that captures an audience's attention and drives business to a landing page or website. We have produced a wide range of banners in all the standard sizes. Whether you need to update an old Flash banner or need a new simple animated GIF version, we can quickly turn-around and deliver your next set.

Art Direction - Video

From big television spots aired on major networks to smaller scale videos for online distribution, a story told through this medium is one of the most engaging and effective means of reaching customers. We plan prior to filming, are present on set during a shoot and work closely with the editor during post-production to ensure fidelity to the original vision. Below are a few samples of our work in Art Direction.

GoToMeeting - New Product Experience

A video introducing a revamped customer experience and new feature launch for GoToMeeting. Location scouting, casting, wardrobe and shot selection were additional responsibilities that informed the look and overall quality of this video.

GoToTraining - Product Overview

A product video aimed at professionals who lead hybrid training sessions with on site and online trainees. This video showcases new features of Breakout Sessions, Sightboard and Video Sharing. Storyboarding, screen graphic development, casting, wardrobe and shot selection were additional responsibilities that informed the look and overall quality of this video.

GoToWebinar - Product Overview

A product video aimed at professionals looking for a better way to generate sales leads. This video uses an amusing story to introduce the tools found in GoToWebinar and why it's a great solution to extend your company's reach. Storyboarding, screen graphic development, casting, wardrobe and shot selection were additional responsibilities that informed the look and overall quality of this video.

Motion Graphics - GoToAssist See It

Created graphic treatment and animation for this simple GoToAssist product video.

Motion Graphics - Fusion: IT Professional Conference

This short looping video, without sound and clear simple copy, was produced for an aviation themed trade show booth. The concept was to mimic a pre-flight safety video.

Trade Show Booth

GoToWebinar - Ad:Tech Conference

An impactful booth or back-wall with clear branding is critical to standing out in the crowded trade show floor. Below are examples of booth assets that include a podium and display counter.

Storyboarding

GoToWebinar - Overview Video

The best way to work out shot-selections, story pacing and flow, storyboards save both time and money during video shoots.

Motion Graphics

GoToAssist - Video Supers

An extension of the "Mighty" campaign, this video series uses a speech bubble device to tell a story of how GoToAssist empowers IT professionals to offer great support. Video supers augment the visuals by providing additional information like names and titles and are also a key branding component.

Packaging Design

GoToMeeting - Sales Enablement Kit

This kit was used to help sales people close deals. They offered this elegant box to high-quality leads which contained information about GoToMeeting along with tools to enhance the online meeting experience.