True, we create beautiful work, but that isn't our main objective. An elegant solution is a byproduct of careful planning and precise execution. Knowing the problem we will solve is a critical first step in formulating a strategy that will guide every decision along our creative journey.

A project's life-cycle starts by defining the desired outcome and the action we want your audience to take when interacting with your newly deployed website, print ad or other type of creative. Our primary goal is to deliver the results your business is seeking.

We are methodical in our choices — always learning from past efforts. Experience has shown us what options work and what will fail to make an impact. We aim to eliminate subjectivity and personal taste from the equation. Instead we rely on data and our clients' input to deliver the best possible creative solution.

The diagram below illustrates a project development process that has proven to work well.

The length of a project's life-cycle is dependent on the scope of a given project. Smaller projects typically have short turn-around times and can be delivered in as little as two weeks. Our clients will receive a list of projected milestones and dates — no surprises, ever.